Digital Marketing Specialist

A digital marketing specialist is responsible for ideating, implementing, and tracking marketing campaigns that promote a company’s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels.

Who is the Course for?

• The course is for individuals who want to become Digital Marketing Specialists, whether they have a background in marketing or are beginners eager to learn digital marketing strategies. It’s ideal for professionals looking to upskill, entrepreneurs wanting to promote their businesses, and graduates aiming to specialize in online marketing across various platforms.
• What you will learn: Digital marketing fundamentals and strategy development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Social media marketing and advertising across platforms (e.g., Facebook, Instagram, LinkedIn), Content marketing and creation techniques, Email marketing and automation, Data analysis and performance metrics using tools like Google Analytics, Pay-per-click (PPC) advertising and campaign management, Conversion rate optimization (CRO) and A/B testing, Developing and managing digital marketing campaigns, Understanding trends and staying updated with industry best practices.

Skills you will acquire

• Developing and implementing digital marketing strategies
• Optimizing websites for SEO and managing SEM campaigns
• Running and managing social media marketing and advertising campaigns
• Creating and executing content marketing strategies
• Conducting email marketing and automating campaigns
• Analysing data and performance metrics with tools like Google Analytics
• Managing PPC advertising and optimizing ad spend
• Enhancing conversion rates through CRO techniques and A/B testing
• Planning and executing comprehensive digital marketing campaigns
• Keeping up with industry trends and best practices
• Industry you can work in with the skills: Same as the above but not limited to the above.